Archive for the 'Social Media' Category

I’ve been exploring the mobilesphere recently - partly for my own interest (since I got a new mobile phone with internet browsing, email and a camera all-in-one) and partly for a section on mobile phone marketing in my book New Trends in International Public Relations.

Websites are currently optimized for a browsing experience from your desktop or laptop, both of which these days have speedy and powerful processors so that the website loads very quickly on your screen. The consequence is that many websites - as well as blogs and other social media spaces - have been designed with a lot of features, including multi-media, so that a visitor has a top-notch experience on the site. All means that a lot of data (measured in bytes - as in byte, Kilobyte (Kb) and Megabyte (Mb)) is transferred from the website to your computer for every page that you access. Mobile phones at the moment do not have the same processing power so access to many websites can be very slow.

WiFi is often free at cafes, offices and some public spaces - and of course, if you visit someone’s house with WiFi, you can log on to their system there. So, using WiFi, you can access the web for free. But if you are someplace where you can’t access WiFi, you have to pay for data transfer to your mobile phone provider to use the 3G connection - this is charged on a per byte basis. You can usually buy a monthly package data package eg so many Mbs for £X and there are some unlimited packages (though read the small print: in the mobile world “unlimited” doesn’t actually mean that at all!).

Data rich websites and costly data connection means that surfing the web by mobile phone can be a painfully slow and expensive business. And yet, more and more people seem to be accessing the internet from their phones. You can see the appeal - the phone is the communications gadget that many people have with them all the time. And many people have a lot of time where they are hanging around in between home, office and seeing friends eg while on the train or on the bus. A good way to while away that time is to access the web - check or write emails, chat with friends online, faff around on a social network and all those other things that you would do on the computer.

To best capture this audience, there are applications that can minimise the time it takes for webpages to load as well as minimising the amount of data transferred so that the mobile browsing experience is fast and cheap - while at the same time maintaining an attractive user interface. I’ve discovered a couple of these applications so that I’ve enabled my two blogs, Fusion View and ZenGuide, to be accessed as mobile versions.

The first is via www.mippin.com. I signed up for a free account and created Fusion View Mobile at mippin.com/fusionview and ZenGuide Mobile at mippin.com/zenguide. Mippin positions itself as a mobile social network for news and blogs so that you can access such sites entirely from within the Mippin network. I like Mippin because of the attractive first page when you arrive at my blogs - there’s a list of simple headings with photos from the relevant posts. At the bottom of each post, you have the option to email the post, Twitter it or Share it on Facebook, which gives an added interactive, social media experience. The main mobile Mippin site itself offers you mobile-optimised aggregated news and blogs to read when you access it on m.mippin.com.

You can get Fusion View on your phone via Mippin by clicking on the “Make it Mobile” badge on the sidebar on far right of the site.

The second mobilising application is www.mofuse.com, which also offers free accounts. I created Mofuse versions of Fusion View Mobile at fusionview.mofuse.mobi and ZenGuide Mobile at zenguide.mofuse.mobi. This applicaiton has one specific function, which is to optimise your site for mobile browsing. The first page when you arrive on my blogs offers a neat list of the post headings but without images. Clicking through takes you to the whole of relevant post with the photos as well. You can access the comments to the post directly within the Mofuse interface (in Mippin, you have to leave the Mippin interface to do that) but there is no social media element whereby you can email the post etc in the way that you can within Mippin.

You can get the Mofuse version by clicking on the green “Mobile” badge on the sidebar on far right of the site.

Do check out both versions and let me know what you think. Do you prefer one over the other? Are you more inclined to email a post / Twitter it or Share it on Facebook - or are you more interested in interacting via the comments section?

As a writer, one of the most difficult tasks is keeping my notes and research in order. For my fiction novels, I had a lot of research on geology and the structure of buildings (for The Flame Tree, which involved a defective tower that collapses) and on digital technology and brain function (for Mindgame, which turned on a plot to manipulate the minds of Asians). That was just over a decade ago and most of the research was in the form of articles from journals and photocopied pages from books. There was also all my handwritten notes. I stored them all in folders and ring-binders and after awhile it got really difficult to find the particular bit of information I wanted. I also had some recorded audio interviews on cassette tape which I stored in boxes.

Aah, how I longed to go paperless and be able to find what I needed “just like that” (snap of fingers!).

Working on my current non-fiction book on New Trends in International Public Relations, there is even more research than for the two fiction books put together. Fortunately, now that we are in the age of social media there are some great tools to help me sort, file and access my notes easily. First off, I have a del.icio.us bookmarking account. For those of you who don’t know what that is, it is an free online service where you can bookmark webpages that are of interest and that you want to return to again. You can “tag” them with keywords eg asia, social-networks, copyright etc so you can retrieve them again by searching that keyword. You can also add a short description and later, search the text of that short description to retrieve the item you want. It’s part of the social media world because you can share your bookmarks - all of them or only those tagged with a certain keyword, as you choose. You can share them with the world or with only the people you choose or no-one at all. People can subscribe to follow what you are publicly bookmarking.

On the wiki site I’ve created for the book, you can see the feed of my public bookmarks of the webpages that are relevant to the theme of New Trends in International Public Relations - scroll to the bottom of the page. Not only am I able to save the webpages, I can also share them so whoever comes to the book wiki can see what I am currently researching.

The only problem about del.icio.us is that it only saves webpages and I’ve had to find some other means of storing my non-webpage research eg notes of discussions, recorded audio interviews, random thoughts I’ve had while on the bus, articles scanned from or torn out of journals. They have so far all gone into the trusty paper folders again.

However, I recently found Evernote, a virtual note-taking and note-storing site that is in beta trialling. It allows you to bookmark webpages as well as add your own notes and attach photos and audio files - which means that I can keep pretty much all my research in one virtual place so that I can chuck out the paper folders. They don’t support pdf files but a workaround is to upload those into my online storage account at Box.net and link to it from Evernote. I’ve installed their mobile application on my PDA so I can take notes on the fly and upload them directly to my Evernote account. That application also optimizes the Evernote site online for viewing my stored notes from my PDA so I don’t have to clog up my PDA’s memory with old notes. I can also forward emails to the account - so if someone sends me email replies to interview questions, I can keep that email together with my other notes on the same subject. And I’ve taken to snapping a photo of any handwritten Post-Its or other notes and sending those to Evernote as well. And it’s all searchable by text or keyword.

There are some limitations in Evernote’s functionality regarding sharing, private/ public options and elements of their filing logic compared to del.icio.us but hopefully, they’ll be able to improve on those with the feedback that their beta users are giving them. The main thing I’d like to see is greater flexibility in being able to share by reference to specific tags. I’m not switching entirely to Evernote for the current book project since I’m committted to del.icio.us for that but I will certainly be using Evernote more fully for my next book project.

For all you writers, students, researchers out there, I’d say that Evernote is certainly worth a try. It’s currently in beta trialling by invitation only - I have 9 invitations left so if you’d like one, add a comment below and I’ll get back to you on a first come first served basis. Remember to leave your email address in the relevant field - I’ll be able to respond to you but it will not be visible by anyone else.

Photo: of files thanks to Stephanie Asher from flickr.com (CCL)

The following forms part of the book I am co-authoring with Silvia Cambie on New Trends in International Public Relations. This follows on from the sections on the Commercialization of the Web and Computers Get Personal, which I have also posted on this blog and my social media blog ZenGuide.co.uk.

The text is a verbatim section from the book and the links are set out at the bottom of this post as footnotes rather than embedded links. The text is copyrighted and all rights are reserved.

Connection speed is the other significant factor in the online revolution. Connecting to the internet from the mid-1990s to around 2003 was generally via a dial-up modem and a telephone line. Connection speed was slow and the cost meant that most people used it for email primarily and only surfed during off-peak periods. For the average user, sustained video and audio interaction was practically impossible.

And then along came broadband.

The broadband story is similar across the globe, with the amount of take-up by consumers being directly linked to availability and cost. In 2002, broadband connection in the UK promising 40 times the connection speed of regular dial-up cost £55 a month, plus an additional set up fee and the cost of a broadband modem. By 2007, it was down to around £18 a month and became available nationally. By 2005, broadband connections outstripped dial-up and by 2007, 60% of UK households had broadband[i].

Across the European Union. 25% of all households were connected to the internet via broadband by 2006[ii]. In Asia (excluding Japan), a survey of internet usage in 2006 revealed that “broadband access continues to have a major impact on consumers lives” with the highest broadband usage being in Korea, closely followed by Taiwan, Hong Kong, Singapore, Th iland and China[iii].

In 2007, Hong Kong came top in a survey of the best cities in Asia for getting a broadband connection due to robust competition and web-enabled mobile phones[iv]. In India, the home broadband market is growing while internet café access is slowing, with 23 million home users accessing the internet via broadband during 2007[v]. In South Africa, business leaders and communicators there have indicated to us that the lack of cheap, universal broadband is a factor in the slow growth of online engagement.

When considering your web strategy across borders, it is crucial to assess the range and cost of internet connectivity not just for businesses but for personal users. But there are also other factors which are likely to be relevant, such as language and literacy. Take India, for example. We think of it as a country where English is universally spoken. It is often referred to as the Silicon Valley of the East, especially with tech-savvy, internationally well-known entrepreneurs like Sabeer Bhatia[vi] returning home to develop internet-based businesses over there. As we mentioned, growing personal affluence is enabling 23 million Indians to purchase computers for the home. But dig a little deeper and there are other factors in play that will be relevant for your communications strategy there. There are still just over 18 million internet café users, indicating that cost remains an issue. Also, for every Sabeer Bhatia, out of India’s of over 1 billion people, only 52 % are literate. And for those who can read, there is little online content available in India’s many local languages[vii].

It may be that you are only aiming to reach the population who can read and write English in their own homes, as they will be the most affluent and attractive target demographic. If so, then your web strategy may not look all that different from one for any other affluent, literate, English speaking market. But if you are aiming to reach those beyond that group, you may need to think beyond English or even text-based content – and perhaps beyond online communications to mobile outreach or you may have to stick to good old-fashioned travelling roadshows[viii].

In general across the globe, however, cheap, universal broadband has been a significant factor in evolving our relationship with the internet from the specialised domain of geeks to an always open window in our households that lets us reach out to the world out there. As we will see, in particular, there is a close correlation between the growth of broadband in the Asia-Pacific and the rise of social media engagement in that region, with a number of countries such as South Korea, China, Singapore and Malaysia topping the charts of worldwide blog readers and blog creators[ix].

Photo: thanks to Edward B. from flickr.com (CCL)

Following my post about the Commercialization of the Web on my social media blog ZenGuide.co.uk, which forms part of the book I am co-authoring with Silvia Cambie on New Trends in International Public Relations, here is the section from the book that outlines the rise of the personal computer. What fascinates me about the history of the Personal Computer (PC) is how it developed from a military machine to something that most of us need to function in the modern world today - and how that evolution has changed society and human culture across the world.

The text is a verbatim section from the book and the links are set out at the bottom of this post as footnotes rather than embedded links. The text is copyrighted and all rights are reserved.

Computers Get Personal

The evolution of technology is a mega-trend today that no business can ignore. A brief tour of the evolution of computers illustrates the importance of keeping your eye on technological developments.

In 1948, IBM´s Selective Sequence Electronic Calculator, which was to calculate the position of the moon for the 1969 Apollo mission to the moon, took up floor space of 25 feet by 40 feet. In 1951, the computer for the US Census Bureau was one of the early commercial computers and it took up 943 cubic feet, selling at US $1million each plus US $185,000 for a high speed printer. By 1968, the cost of a computer was down to US $8,000 with Data General Corp’s Nova which was the size of small writing bureau.[i]

In 1975, the MITS Altair 8800 could be bought by computer hobbyists from Popular Electronics magazine for US $395 as a kit or US $495 pre-assembled[ii]. The next year, Steve Wozniak and Steve Jobs created Apple 1, which sold at just over US $600[iii]. In 1981, Radio Shack’s TRS-82 Model III retailed for US $699. By now, computers were housed in boxes that could be used on a normal office desk and had the shape and set up that we are familiar with today. There is a screen and keyboard and a joystick for navigation. Software came via cassette tape, which was beginning to be replaced by the floppy drive. The data appeared as text or figures and there were no graphics. While available for consumer purchase, it was still the math and science geeks who were the main market demographic for these personal computers.

In 1984, the first Apple Macintosh appeared, with a graphical interface – ie the data could be accessed by activating icons on the screen and navigation was by way of a device called a “mouse”[iv]. At around the same time, Microsoft released the first version of Windows, its own graphical interface sitting on top of MS-DOS, the text-based version of Microsoft software used by most computer manufacturing companies at that time, including IBM and Compaq[v].

By the mid-1990s, you were also getting more bang for your buck when it came to computer processing chips with Intel unveiling its Pentium chip at under US $1,000[vi]. While business and industry had been using computers for decades, plummeting costs, greater processing power and increased ease of use meant that for the first time, it made sense for the public to buy a computer for personal use. People were becoming used to computers from their work environment. It was a natural transition to getting a computer for home use. PCs, as personal computers soon came to be called, were also fun – computer games loaded by CD-ROM became a serious contender to TV-based consoles in 1994[vii]. With PCs arriving in many homes bundled with Internet Explorer for access to the internet, Outlook Express for email and a host of other useful (eg Calendar, Paint and CD-ROMs packed with dictionaries and encyclopedias) and not-so-useful applications (eg Minesweeper and Solitaire games), our personal relationship with our home computers as a source of productivity, fun, information and communication truly began.

In 1995, there were 50 million personal computers sold globally.[viii] By 2000, computer sales in China alone were growing faster than any market in the world, with 4.1 million PCs bought in that one country during the second quarter[ix]. Now in the first decade of the 21^st century, there are over 257 million personal computers sold worldwide[x] and sales are likely to increase over the next few years, in particular of laptops and other mobile computing equipment as affordability, performance and wireless access improve. Gartner, the IT consultants, calculate that emerging markets made up 70% of the growth in overall computer sales and projected that laptop sales during 2008 would grow by 11%. They are confident that a looming global recession would not slow sales[xi]. Experts elsewhere in the industry also seem to agree that mobile computing will bring the next wave of growth for the sector. Loren Loverde, the Director of data firm IDC’s PC Tracker, says, “It will be increasingly important for PC vendors to have a strong portable offering to stay competitive as the market continues its rapid shift to mobile computing.”[xii]

It took 30 years for computers to evolve from military and government use via business and industry to become affordable for a limited geek market, with prices dropping from US $1,000,000 to stabilise around US $700. But from the 1970s onwards, major developments in processing power, size and ease of use surged ahead in leaps and bounds. And with each technological leap and bound, we adapted the way we communicate, relate and work. Even as some businesses are only now thinking about getting their first website (and there are quite a few of those still around), the market is already surging ahead towards online social media and mobile communications. For anyone engaged in business nowadays, it is critical to keep one eye on the latest technological and communications advances if you don’t want to be left behind.

I’m pleased to report that my article about Blogging for the Finance Sector is being included as a chapter in The Handbook of Internal Communication, edited by Marc Wright of simply-communicate.com, which will be published by Gower on 6 June 2008.

The article is a case study of THFC Space, the online discussion space which I created and currently edit in my day job at The Housing Finance Corporation. The site uses blogging software (Wordpress) and is members only space for senior housing finance professionals to discuss finance related issues relevant to the social housing sector. Wordpress is well-suited to being styled and designed as an online magazine with the opportunity for reader comments while allowing multi-media items to be uploaded easily.

Do check out the article and if you know of any other finance related blogs, please add a comment here with a link.

We met up with some friends recently whom we had not seen for almost 18 months even though they live in London. That’s part of the London thing - everyone is so busy that it’s difficult to make time to meet up and before you know it, several months - and even years - have passed. For this meet-up, we had to put it in our diaries almost 4 months in advance as it was a matter of co-ordinating 4 diaries and different work patterns and commitments.

We were all so delighted when we finally did meet for a meal last week at Carluccio’s. We talked non-stop, catching up on what we’d all been doing and letting the conversation flow whichever way it fancied - writing, literature, social media, karate, running, health, throwing out old clothes… At the end of the evening, we promised not to leave it so long next time and planned to meet again before too long. I really hope that we will stick to our good intentions as I really enjoy the company of these friends.

I’ve been blogging about “friends” for a couple of weeks now, especially in the context of Facebook and meeting up with these real friends made me think about how my friendships in recent years have evolved since the arrival of social media into my life.

One of the reasons we had not been much in contact with these friends we met at Carluccio’s was that they are not very wired - we’ve exchanged a few emails over time but mainly to do with arranging when we next meet. One of them does not have a working email address. They are both too busy to spend much time online.

In contrast, Angie and I both love emailing, Skype, instant messaging, reading and writing blogs and do spend some time of Facebook even though we’re not great fans of it. Consequently, we have tended to keep up with those friends who are easy to connect with in these digital spaces. More than that, these digital connections have strengthened many relationships which might not have otherwise thrived. I’ve got to know my cousin who lives in Bath so much better in the last two years than in the 40+ years that we’ve been cousins - she and her husband are the most wired couple we know and as a result of Twittering, blogging and Skyping, we come across each other’s daily inconsequentials. Because of her tweets, I know when she takes the kids to the pool and what she’s making for dinner: not the most exciting news but it’s the kind of thing that if she were in my neighbourhood, we might natter about over the garden fence. It’s the small things that can nurture long friendships as much as the deep conversations about life, the universe and everything.

With my non-wired friends, I make a conscious effort to phone them, especially those who live in the Midlands or Yorkshire or Wales or elsewhere far from London, and it’s great to have a long chat over the phone. But it takes a lot of conscious effort - it has to be in the evening after work but not during dinner time and also not too late (I’ve never been sure when “too late” is - 10pm and after?). You also have to hope that you are both on good form so you can have a good conversation - long silences and flat exchanges over the phone are just too awkward. And then after you’ve psyched yourself up for all this, you get the answermachine and you have to leave a message and then it’s up to them to call you back and hopefully, they won’t get your answermachine - and so the game of telephone tag goes on until you both are home at the same time. Whew, exhausting!

Or worse. They don’t call you back. Uh-oh. Does that mean they are snubbing you? They are too busy to call back? They meant to but they’ve forgotten? They are in the throes of a crisis and it’s not the right time for a chat? Or you left your message on someone else’s answermachine - after all it was that electronic lady’s voice on the voicemail and not your friend’s voice…? Do you call again? How many times should you call again before you become a friendship stalker?

You see, it’s all too fraught, this old-fashioned telephone thing, lovely though it is when we do manage to speak. I’d love to persuade these dear but unwired friends into the world of online connection but could I? What will bring them round to the digital way of doing things? Should I even try?

Photo: thanks to Rev Dan Catt from flickr.com (CCL)

Blogging about Facebook etiquette last week got me thinking about what I do on that social network and how much of a role it plays in my online social life - and to be frank, I don’t spend that much time there. You would think that I’d be a great fan, seeing as I’m such a social media aficionado. So why does it not ring my bells, as they say?

After mulling over this for awhile, a number of things struck me:

• For many people, especially those new to social media, Facebook feels like a safe, contained space for them to play in - the nice, white gated community of the internet. For me, I like the great open spaces of prairies beyond that offers a vast range of blogs, images, podcasts and video. 

• In particular, I really enjoy reading great blogs, which can be stimulating, intriguing, engaging, amusing - and I like joining the discussions by adding comments and sharing my thoughts around a thought-provoking topic. The interactions on Facebook are geared for chit-chat rather than longer, in-depth discussions.

• The activities most people engage in on Facebook seem to be fairly trivial - sending Hatching Eggs and the like. Which is fun and a way of saying to someone, “I’m thinking of you” that is different from sending them an email, where you feel obliged to say something more than those few words. I enjoy that from time to time but it’s becoming wearing when you are constantly inundated with variations such silliness - and especially when you have to download the application first in order to receive their greeting AND you know that the person sending you the interaction has just downloaded the application and hit “send to all your friends”. Having fun with your friends has never been so easy - or so automated.

• The Facebook mini-feed keeps you up to date about what your friends have been up to - but it mostly shows you what they’ve been doing on Facebook. It’s all about what Facebook applicaitons they’ve added, what Facebook groups they’ve joined, whose Facebook wall they’ve written on etc and not what they are really doing in their real lives. I prefer dipping in and out of my Twitter stream where my Twitter friends are sending out little messages about what they are doing and about blog posts or real world news stories they’ve been reading - and increasingly, videos of what they are up to. All this can be done from their mobile phones, including live video streaming via Qik.

• Facebook inundates you with ads in the sidebar and also with ad-items that pretend to be part of the min-feed. Its Beacon application which added users shopping activities to the mini-feed as if those users endorsed those products caused an outcry recently. So far, Twitter seems to be ad-free.

• Facebooks seems to be private but it is less private than you think. If you want to be sure about privacy, make sure you check that all your privacy settingsare enabled. This apparent privacy and the naivety of users inexperienced in web-safety has led to the recent hoo-ha over employers finding out about staff’s private indiscretions.  If in doubt, treat Facebook - and any other social network - as a public space.

• Inexperienced users have also left indiscrete messages on each other’s Walls, which can be seen by all the friends of the Wall-owner. It is also very easy to mistakenly send a message to “all ” your friends. When replying to a message sent to “all” from one friend, I don’t think there is an option to reply to that one friend - your reply goes to “all”. This is all potential for tension and drama between friends if someone sees a message they should not have etc….!

So, my final verdict is: Facebook is as good a place as any to start your social media exploration but it’s not as private as you think it is. As with any public space  - or semi-public space like your office, school, college or community space - take a moment to think abuot how what you say and do might be taken. And don’t leave private information lying around, in the same way you wouldn’t leave your wallet, driving licence, passport etc lying around the office or in a lecture room.

If you like to see what your friends are up to in terms of real world interactions rather than just their interactions with Facebook applications, check out Twitter - my Twitter feed  at www.twitter.com/fusionview may be a good place to start, and in particular you can see the mix of people I follow for the news items they share via Twitter and also the more personal daily activities that others I follow tweet about. br />
Photo: of gated community thanks to Dean Terry on flickr.com (CCL)

The British Psychological Society’s blog points to a research study that has found that a company’s profits are linked to the facial appearance of the Chief Executive. Apparently, “Companies tend to be more profitable if they have a chief executive with a face rated by observers as being more competent, dominant and mature.”

It’s not about age or beauty, it seems, but these other qualities of competence, dominance and maturity that are evident in the face and are somehow linked to the company’s success.

I was reminded of the US presidential race in 1992 when short little Ross Perot was knocked out after the three way debate against tall, handsome Bill Clinton and square-jawed George Bush Sr. Next to them, he looked like one of those money-grubbing small creatures with big ears in Star Trek (the Ferrengi?). America just could not picture him as their leader, representing the most powerful nation on earth alongside the leaders of other countries. He might have had the competence, dominance and maturity to have headed a business empire with a personal net worth of $4.4 billion but that paled into insignificance when he stood beside two tall, good-looking guys who exuded even more competence, dominance and maturity.

But I also thought of Bill Gates, of Microsoft fame, another billionaire who was ranked the richest person in the whole world between 1995 and 2007. He started his empire young, looking nerdy and with a bad dress sense. His speaking voice has a nasal whine. He hasn’t changed much over the years. He looks more like an office clerk than the one time richest man on earth.

And there’s Mark Zuckerberg who created Facebook and who is said to be worth $1.5 billion and is only 25. He looks like a kid. He is a kid! Where’s the competence, dominance and maturity oozing from him?

Maybe with IT and social media, there’s an inverse correlation between these qualities and the company’s success?

Photo credits:

Perot et al, from record.wustl.edu
Bill Gates from niall kennedy on flickr.com (CCL)
Mark Zuckerberg from Laughing Squid on flickr.com (CCL)

Someone (let’s call her Rachel*) asked for my advice about Facebook friending etiquette the other day. We are both friends in the real world (an old Uni pal) and we are also friends of Facebook. Rachel, who is an internet newbie who stays mainly on Facebook, had received a “friend” request from a business colleague of her husband’s.

Rachel told me, “I don’t know what to do. I use Facebook for my close friends and family and this lady is nice but she’s - well - a business contact. If I accepted, she’d be the only non- “real friend”. And I use Facebook for, you know, personal stuff that only friends and family would be interested in. But I don’t want to be rude.”

This is a dilemma I’ve come across a number of times.

With people you don’t know at all who just came across your profile on Facebook and try to “friend” you because their aim is to reach, like, wow, 1,000 friends, man - you just ignore them. That’s easy.

With friends who are your real-life friends ie you know them in the real world and they actually are your friends in that sense of the word, that’s easy too - you accept them.

It’s these in-betweeny people who are your acquaintances or business colleagues or someone you met at a party and spoke to for five minutes - what do you do about them? For me, my Facebook profile and all my public online presences are part of who I am in public and relate to my profession as a writer and social media specialist so if the person fits with that public me, then I accept them. For private personal connections, I maintain private spaces eg for family photos and videos.

For Rachel and many others like her, her presence online is not part of a public, business-related presence and she’s just having some fun with friends and family. This is where privacy settings and more “un-friendly” conduct becomes necessary - and is quite legitimate. I suggested that she explain to her husband’s business colleague that she uses Facebook for family and close, personal friends only and if she’s worried about the colleague taking it the wrong way, to make sure she knows that Rachel can be friendly in other ways that work better for the nature of the business relationship.

As we live more and more of our lives online, privacy issues are going to become more and more relevant. At the moment, there are no rules of etiquette for social interactions online and generally, what we’ve been using in the real world works too online. But new etiquette is bound to evolve as new issues and circumstances arise. In a case like this, it’s a matter for Rachel to find a way to best negotiate who she friends and what personal information she shares online - but it’s also a matter for the business colleague to respect the privacy of the person who does not wish to “friend” her online (although Rachel may be comfortable meeting her from time to time in the appropriate business setting).

So, Rachel didn’t accept the friend request. What do you think? Would you have friended this colleague anyway?

*not her real name

Photo: thanks to jennybento from flickr.com (CCL)

I wrote about the dangers of the omnipresent mobile phone camera last week in my post “Losing Control”. In the same week, a video posted on YouTube.com shows a cop in Baltimore losing it with a teenager, physically manhandling the kid without good cause and abusing him verbally in an intimidating and vicious manner. The kid’s offence? Calling the officer “dude” instead of “Officer” seemed to be the trigger.

Watch the video and be appalled.

Officer Salvatore Rivieri was suspended several days after the video hit YouTube, according to the Baltimore Sun.

In cases such as these, when bullies are caught red-handed and red-faced on camera - particularly those who are in positions of trust and authority - it can only be a good thing. However, as the Baltimore Sun report says, we do not know what took place before or after the recording so caution and proper investigation is always needed in these cases.