Bloggerati versus Literati
Over on Sharon Bakar’s blog recently, she bemoaned the fact that Malaysians still did not seem to be reading. This has been a long-time issue for Malaysians as far back as I can remember. Many of us are good at business, finance, engineering, IT etc but not so many of us are world-class writers. The local publishing industry is small and focuses mainly on business and self-improvement books rather than fiction or literature. The market just isn’t there.
There appeared to be a glimmer of hope in the last few years with the rise of litbloggers in Malaysia - people who love books and reading and who blog about their passion. Many are also published as well as aspiring writers. They gather regularly in Kuala Lumpur (KL) at book events and also in writing groups, some hosted by book-lover extraordinaire herself, Sharon Bakar. But for all their literary and intellectual abilities, this seems to be a small group who, while well-respected, are not generally treated to events of pomp and circumstance with corporate sponsorship and the recognition of celebrity status - eg. in the same way that in the UK, there’s the Booker Prize dinner which is covered in the press as well as on TV.
In contrast, I’ve noticed in the last year or so that bloggers have been getting the star treatment in Malaysia in a way that seems to overshadow the book writers. Last year saw the launch of the regional Nuffnang Blog Awards to honour the best bloggers in Malaysia, Singapore, Philippines and Australia . It was a glitzy, black tie affair held at a fancy hotel, apparently modelling itself on the Oscars and was even covered by the Malaysian terrestial TV channel NTV7.
Kenny Sia, who won Best Entertainment Blog, leads the Blog-Rat Pack, with his personal blog rated as the no. 1 blog in Malaysia by the global blog ranking service Technorati. He has become a celebrity through his blog which then launched him into other high-profile roles eg he was invited to be a panellist on the Malaysian X Factor like web TV show, Malaysian Dream Girls, alongside other A list celebrities. He has been named as one of the “Top 20 under 40” influential people in Malaysia by print magazine KLUE.
Nuffnang continues to play the role of star maker with its Project Alpha web TV series, which is “the first Online TV Show unveiling the real faces behind Malaysia’s Top Bloggers”. According to the blurb, “The show will take audience into various sneak peeks of bloggers’ lives, who they are, how they live, what makes them tick and where they derive their inspiration to capture the attention and interests of millions of online readers on a daily basis. The show will also try to uncover their darkest secrets which they keep hidden from their readers.” Kenny was one of the stars in Season One and the measure of the show’s success is that Season Two is now underway.
So Malaysians may not be reading books but they certainly seem to be reading blogs. My take on the rise of celebrity bloggers there is that bloggers connect with Malaysians as Malaysians. There’s no attempt to polish their English or to write in a literary way - they just write in their own voices, as Malaysians, and that is what gives them a strong connection with their readers. Their fans identify with the bloggers - their sense of humour which is typically Malaysian, their interests, their daily lives. In contrast, novels as we know them today are really a Western art form, dominated by native English speakers from the UK and US, with prizes created in the West catering to a Western taste. The West defines what literature should be. So for Malaysian writers trying to break in to that field, it is bound to be much more challenging than for writers who are comfortable working within those defined parameters. Similarly, for Malaysian readers, it can be challenging to sit down for hours on end reading about stories and people that do not speak to you or even have you in mind as an audience written by people who don’t have any real connection or feel for what your experiences might be. In my view, it’s not surprising then that bloggers have taken hold of the Malaysian imagination in such a big way.
The other thing is that there is Nuffnang taking a very active role in making the blogging stars. They are an ad/ PR agency matching blue chip global brands such as Sony, Adidas and the like with bloggers as a way of marketing those brands. There’s money in them thar blogs, so to speak. I’m not aware of any similar sort of business taking an interest in writers and in fact, the general refrain I hear (and not just from Malaysian publishers and writers but globally) is, there’s no money in books.
Here is a trailer for Project Alpha Season One:
So, is blogging becoming the new art form for Malaysians? Are the bloggerati the new literati? Should the rest of the world take the cue from Malaysian bloggers and start recognising and celebrating bloggers as the new influencers and new creatives for today’s generation?
What do you think? Have I missed something in my outline of Malaysian writers as the poor relations of Malaysian bloggers? Please let me know, especially if you have personal experience of the writing and/ or blogging scene in Malaysia.
Photos: Sharon Bakar, from her online page
Kenny Sia, thanks to KLUE
Posted by Yang-May Ooi on Wednesday, March 17th, 2010 at 2:00am









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