Asia and the Interactive Web

I’ve been invited to join a panel discussion on Asia and the Interactive Web at the Asia Pacific Technology Network on Wednesday. It’s open to the member of the public as well as to members of the network, so if you can make it, it would be great to see you.

Here are the details:

Speakers:

• Silvia Cambié, Director, Chanda Communications - co-author ” International Communications Strategies - Developments in cross-cultural communications, PR and social media”
• Yang-May Ooi, Writer, blogger & Podcaster, FusionView.co.uk - co-author ” International Communications Strategies - Developments in cross-cultural communications, PR and social media”
• Marc Wright, Chairman of simplygroup
• Speaker to be announced

Asia and the Interactive Web:

The world is undergoing a major economic and political power shift. China and other Asian countries are moving beyond their previous roles of ‘workshops of the world‘ to become key players in the international business arena.

Internet communication and social media are at the very core of this transformation. India is home to a number of innovative social networks. China has the world’s largest internet population and ranks number one in terms of online content creation. Nearly 60% of the country‘s purchase decisions are influenced by user-generated content like blogs and discussion boards.

This presentation will provide participants with:

* Overview of the social media behind Asia‘s internet world of mouth revolution
* Lessons from China and other countries on how to connect with empowered Web 2.0 consumers
* Examples of how Asia is using the internet community to gain consumer insight
* Insight into how social media is affecting corporate dynamics inside UK enterprises

Location: Kilburn & Strode, 20 Red Lion Street London WC1R 4P
Nearest Tube Station: Holborn

Time: 5.30 - 7.30 pm - followed by refreshments

Pricing:
* Free to APTN annual subscribers
* £40 + VAT (Executives)
* £20 + VAT (Asian citizens/institutions, officials, executives from Small Companies)
* £10 + VAT (Academics),
* Free for the Media.

To Register your interest: please send your details (name, institutional affiliation, email address, phone number) to biz@aptn.org

Silvia Cambié is a cross-cultural communicator and a journalist. Her career includes reporting from Eastern Europe and the former Soviet Union for major British and German print media as well as managing communications for Brussels-based international trade associations. Silvia runs Chanda Communications and monitors global internet trends for clients, advising them on the integration of social media with conventional communication channels. She consults for organisations such as the European Parliament, the USAID, the Chilean Economic Development Agency and the Aga Khan University. Silvia is fluent in five languages and blogs about the cross-cultural communication challenges facing the business world at XCulture (www.chandacom-xculture.com), which is read by 10,000 each month. Silvia serves as a Director on the International Executive Board of the International Association of Business Communicators (IABC), a worldwide network of public relations and communications professionals. She is a recognised public speaker and has addressed audiences around the world, including Malaysia, Russia, South Africa, Dubai, US, France, UK and Spain. She is the author ( together with Yang-May Ooi) of International Communications Strategy - Developments in Cross-Cultural Communication, PR and Social Media, published by Kogan Page and nominated for the FT Goldman Sachs Business Book of the Year Award.

Yang-May Ooi is a business writer and social media specialist. She has worked with solo professionals, small businesses and non-profits in the UK to develop and implement their social media strategies. She is co-author, with Silvia Cambie, of “International Communications Strategy”, published by Kogan Page and nominated for the FT Goldman Sachs Business Book of the Year Award 2009. With a background in law, Yang-May also works part-time at a financial institution in the City of London, where she manages the company’s blog, aimed at the financial sector. She speaks regularly on social media and has addressed audiences at the Copyright Licensing Agency, London College of Communications, Institute of Directors, London Metropolitan University and also in the museums and heritage sector. Â She is a member of the International Association of Business Communicators, Pan Asian Women’s Association and the Society of Authors. She blogs on culture, writing and social media at Fusion View (www.fusionview.co.uk). She is currently working on her second business book which focuses on social media strategies for small businesses and non-profits.

Marc Wright is one of the UK’s leading speakers on social media and what it means for large businesses. Marc Wright is an expert in corporate communications who has been following worldwide trends in Web 2.0 and setting the pace of social media in the UK. He is founder and publisher of www.simply-communicate.com the website used by 15,000 communicators each month to keep up to date with developments in the fast-changing world of internal communications. He advises on the implementation of social media inside organisations through his seminars and annual conference attended by companies such as Unilever, Barclays, Standard Chartered Bank, ING and Ofcom. Â He is the writer and director of the BBC TV series 20 Steps to Better Business and editor of the Gower Handbook of Internal Communications. Â He is in demand around the world presenting on latest developments in the US, the UK, France, the Netherlands,Russia, Bulgaria. He consults for companies such as Tetrapak, Vodafone, Lloyds Banking Group and EUROCONTROL, Europe’s Air Traffic Control organisation. Marc is Chairman of the simplygroup, a former Chair of the International Visual Communications Association and is currently Vice-Chair of the International Association of Business Communicators for Europe and the Middle East.

Photo: thanks to Durotriges from flickr.com (CCL)