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London Metropolitan University: Social Media Idol

These are the slides for my talk at London Metropolitan University, Business School on Thursday evening 15 October:

London Metropolitan University - Social Media Idol
View more presentations from Yang-May Ooi.

… together with the full length email interview I conducted with Martin Smit, host of The NBT Podcast:

Martin Smit NBT Podcast Interview

If you’re doing something remarkable to become a “Social Media Idol”, I’d love to hear about it - I am researching a book by that same title and I’m looking for great case studies. Leave me a comment or email me via the Contact page.

I’d like to thank Milan Todorovic, Senior Lecturer/Course Leader for Music and Media Management at LMU for inviting my co-author Silvia Cambie and me to speak at the University. You can follow us on Twitter.com - Milan = @LondonMetUni), Silvia = @xculture and I am @fusionview .

4 Responses to “London Metropolitan University: Social Media Idol”

  1. Erline Chol Says:

    October 24th, 2009 at 4:48 pm

    Loved the talk. A lot of valuable information. Thanks.

  2. Yang-May Ooi Says:

    October 25th, 2009 at 11:38 am

    You’re welcome, Erline - glad the talk was useful for you.

  3. Dean Andeson Says:

    October 26th, 2009 at 7:48 am

    Hi, I wasn’t actually present at the lecture (You can thank Erline here for linking me to the site!) but I found the slides and supplementary information to be very interesting nonetheless!

    I was just thinking about how this process may work in reverse, if a company were to scout for new talent using these social networking sites. Would they simply gauge the group’s chances based on the sheer number of followers they have or do you think that there is another metric that they may use for gauging popularity?

    Or do they eschew the social networking search entirely and still rely on the traditional methods of auditions and trailing?

  4. Yang-May Ooi Says:

    October 26th, 2009 at 9:34 am

    Thanks for visiting this post, Dean - and I’m pleased I the materials posted up are useful for your.

    I don’t have inside knowledge of how the music industry choose talent from social networking sites but my guess is that they look at a combination of factors: 1. the number of followers that a band/ singer has is indicative of the number of potential customers buying tickets/ music from that band 2. the actual music itself would be relevant - is it good music/ can the company sell it? 3. does the band/ singer have talent/ the X factor/ charisma - the company will want to know if they can sell the band/ singer over the long term and in particular, if they can wow a crowd at a live performance.

    Those are my thoughts…

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