In the Air Tonight

I’ve been doing some research on music and social media in preparation for a lecture that I’ll be giving to students on the Music and Media Management course at the London Metropolitan University Business School, along with my co-author Silvia Cambie. There’s a lot of interesting stuff out there and I have quite a stack of case studies and notes on the issues I’d like to discuss during the lecture in October.

And the great thing about the digital world of social media is that you come across a range of wonderfully, wacky items and fascinating people that are as wonderful and fascinating as the real world can ever be. This video is one of those items:

I’ve featured another air guitar video before which starred the winner of the Air Guitar championship in the documentary film Air Guitar Nation. The runner up in that film was Bjorn Turoque, the Bruce Springstein look-alike who stars in the video above. Bjorn - the alter ego of writer and musician Dan Crane - has clearly capitalised on the window of opportunity opened by the film and notwithstanding not winning that championship has gone on to air guitar stardom in his own right.