A sad day for the book industry
I received this email last week from a writer contact who is doing her bit to help Salt Publishing which is going under. It’s a desperate plea for help to keep the enterprise afloat.
I’m not sure what my views or feelings are about this “Save the Whale”- style campaign. The idea seems to be that you can do your bit by buying just one book from them - any book. It doesn’t matter if you want it or will read it, just do it out of charity or pity. Is this a good business model for the future of the publishing house? What happens after the charity donations are all used up - will they go round with cap in hand again? Why not forget publishing books altogether and just hand round the tin cup?
At the same time, I can understand their desperation. The publishing industry is at a cross roads at the moment, with the big J K Rowling type blockbusters make heaps of money and the lesser known gems just shrivelling away into nothing. Small publishers and small bookshops have their role in the community and in getting literary gems out to the public. I can also connect with the sentiment that “if you love literature, help keep it alive” - but if you’re just buying a book out of pity, does that really help literature?
I think we’re facing a huge shift in mindset and culture - people are no longer reading books but they are engaging in ideas and thoughts in other ways eg via multimedia and online. This is clearly evidenced in what’s happening to Salt Publishing. Is the way forward for publishers to rethink how they engage with their customers eg via e-books or re-inventing themselves as content publishers rather than purely paper book publishers? Or is it even more radical than that - that passive content is no longer enough but that people are looking for interactivity/ collaboration and all those other social media style ways of engaging?
I don’t know the answer. As a writer, I’m watching these developments closely as I have a vested interest in publishers surviving and thriving. But as a consumer, I myself prefer movies, TV series, downloadable content, blogs and other online multimedia. The only books I buy these days are non-fiction history, biography, business, running and tech or communications related books because they give me real value that I can’t find elsewhere. Sad to say, I don’t read novels anymore because they are made up - I want to know about the real world and real people and real events….
What do you think? Can you - will you - help Salt Publishing in the way they have asked? Or can you think of another way to help them - or any other small publishing house?
Here’s the email in full:
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Saving Salt Publishing: Just One Book
Friday, May 22, 2009
As many of you will know, Jen and I have been struggling to keep Salt moving since June last year when the economic downturn began to affect our press. Our three year funding ends this year: we’ve £4,000 due from Arts Council England in a final payment, but cannot apply through Grants for the Arts for further funding for Salt’s operations. Spring sales were down nearly 80% on the previous year, and despite April’s much improved trading, the past twelve months has left us with a budget deficit of over £55,000. It’s proving to be a very big hole and we’re having to take some drastic measures to save our business.
JUST ONE BOOK
1. Please buy just one book, right now. We don’t mind from where, you can buy it from us or from Amazon, your local shop or megastore, online or offline. If you buy just one book now, you’ll help to save Salt. Timing is absolutely everything here. We need cash now to stay afloat. If you love literature, help keep it alive. All it takes is just one book sale. Go to our online store and help us keep going.
UK and International
http://www.saltpublishing.com/shop/index.php
USA
http://www.saltpublishing.com/shop-us/index.php
2. Share this note on your Facebook or MySpace profile. Tell your friends. If we can spread the word about our cash crisis, we can hopefully find more sales and save our literary publishing. Remember it’s just one book, that’s all it takes to save us. Please do it now.
If you want to follow the news story you can read more on The Bookseller site here: http://www.thebookseller.com/news/86331-salt-campaigns-for-survival.html
Or to our Facebook note here:
http://www.facebook.com/note.php?note_id=100619421203
Or to our spoof YouTube campaign
http://www.youtube.com/watch?v=ZdcTqXaOD2s
Chris and Jen,
Salt
Posted by Yang-May Ooi on Friday, May 29th, 2009 at 5:04pm
















