Fusion View Mobile
I’ve been exploring the mobilesphere recently - partly for my own interest (since I got a new mobile phone with internet browsing, email and a camera all-in-one) and partly for a section on mobile phone marketing in my book New Trends in International Public Relations.
Websites are currently optimized for a browsing experience from your desktop or laptop, both of which these days have speedy and powerful processors so that the website loads very quickly on your screen. The consequence is that many websites - as well as blogs and other social media spaces - have been designed with a lot of features, including multi-media, so that a visitor has a top-notch experience on the site. All means that a lot of data (measured in bytes - as in byte, Kilobyte (Kb) and Megabyte (Mb)) is transferred from the website to your computer for every page that you access. Mobile phones at the moment do not have the same processing power so access to many websites can be very slow.
WiFi is often free at cafes, offices and some public spaces - and of course, if you visit someone’s house with WiFi, you can log on to their system there. So, using WiFi, you can access the web for free. But if you are someplace where you can’t access WiFi, you have to pay for data transfer to your mobile phone provider to use the 3G connection - this is charged on a per byte basis. You can usually buy a monthly package data package eg so many Mbs for £X and there are some unlimited packages (though read the small print: in the mobile world “unlimited” doesn’t actually mean that at all!).
Data rich websites and costly data connection means that surfing the web by mobile phone can be a painfully slow and expensive business. And yet, more and more people seem to be accessing the internet from their phones. You can see the appeal - the phone is the communications gadget that many people have with them all the time. And many people have a lot of time where they are hanging around in between home, office and seeing friends eg while on the train or on the bus. A good way to while away that time is to access the web - check or write emails, chat with friends online, faff around on a social network and all those other things that you would do on the computer.
To best capture this audience, there are applications that can minimise the time it takes for webpages to load as well as minimising the amount of data transferred so that the mobile browsing experience is fast and cheap - while at the same time maintaining an attractive user interface. I’ve discovered a couple of these applications so that I’ve enabled my two blogs, Fusion View and ZenGuide, to be accessed as mobile versions.
The first is via www.mippin.com. I signed up for a free account and created Fusion View Mobile at mippin.com/fusionview and ZenGuide Mobile at mippin.com/zenguide. Mippin positions itself as a mobile social network for news and blogs so that you can access such sites entirely from within the Mippin network. I like Mippin because of the attractive first page when you arrive at my blogs - there’s a list of simple headings with photos from the relevant posts. At the bottom of each post, you have the option to email the post, Twitter it or Share it on Facebook, which gives an added interactive, social media experience. The main mobile Mippin site itself offers you mobile-optimised aggregated news and blogs to read when you access it on m.mippin.com.
You can get Fusion View on your phone via Mippin by clicking on the “Make it Mobile” badge on the sidebar on far right of the site.
The second mobilising application is www.mofuse.com, which also offers free accounts. I created Mofuse versions of Fusion View Mobile at fusionview.mofuse.mobi and ZenGuide Mobile at zenguide.mofuse.mobi. This applicaiton has one specific function, which is to optimise your site for mobile browsing. The first page when you arrive on my blogs offers a neat list of the post headings but without images. Clicking through takes you to the whole of relevant post with the photos as well. You can access the comments to the post directly within the Mofuse interface (in Mippin, you have to leave the Mippin interface to do that) but there is no social media element whereby you can email the post etc in the way that you can within Mippin.
You can get the Mofuse version by clicking on the green “Mobile” badge on the sidebar on far right of the site.
Do check out both versions and let me know what you think. Do you prefer one over the other? Are you more inclined to email a post / Twitter it or Share it on Facebook - or are you more interested in interacting via the comments section?
Posted by Yang-May Ooi on Wednesday, April 30th, 2008 at 1:00am


















