Handel and High Fashion

I am pleased to announce that my social media consultancy ZenGuide and Chanda Communications are working with haute couture designer Roubi L’Roubi to create an online magazine, roubiMAGAZINE.com, to showcase the creative and cultural activities, events and personalities that are coming together as part of the Roubi network.

Our first articles for the magazine look behind the scenes at the music and talented individuals involved in the Tune Your Harps concert coming up on Monday 13 November at Claridges. We also interview the conductor Laurence Cummings and violinist Adrian Butterfield.

The concert is organised by the London Handel Society as a fundraiser for its 2008 Festival. There will be a champagne reception and dinner as well. Roubi has designed clothes for musicians and singers and is very much involved in this event on Monday. As he told my colleague Silvia Cambie for her article on the event:

He believes that working with musicians helps to elevate fashion to another level. “Fashion is just another form of art, very much like classical music,” he says. “Highly skilled musicians are the haute couture of music.”