What’s my image?
As a writer, I have been pitched into the public eye almost to my surprise. The trait of a successful writer is someone who can sit alone in a room for hours on end for as long as several years in order to complete a novel - and you have to like that solitude. Sometimes, I used to stay in my pyjamas all day and when the heating broke down in my flat, I sat in a sleeping bag with several big sweaters on, a woolly hat and fingerless gloves. And then my book was published and I was sent off in limousines and on business class flights to literary events, book signings, radio interviews and television appearances in London, Kuala Lumpur and Singapore. I had to chat entertainingly about my book and myself and wear make-up and smart clothes and pose for photo shoots. All in the interests of raising the profile of my book. This was what the public out there saw, never knowing about the pyjamas and woolly hat…
I made it up as I went along, overcoming my natural stammer and worrying that my clothes looked smart enough and that I didn’t have lipstick on my teeth and most of all, hoping I didn’t say anything I would regret. After a number of years, I think I’m kinda getting the hang of it now but I still have trouble with lipstick…(as a hopeless tomboy, I always seem to smear it everywhere!)
So I was really curious to go to an event they organised by the City Women’s Network on How to Create and Maintain Your Image. Had I been doing it all wrong? Would they share some secret tips to make it all a bit easier?

Authenticity
First up was Aliza Blachman O’Keeffe, Executive Coach. Her message was for businesswomen and professionals but I found it applies equally to writers. Be your authentic self, she said, and it will be a strong foundation to build your image on. You can discover who you are by developing self-awareness and getting structured feedback from friends and colleagues. Authenticity builds trust in all your relationships, whether personal, business or in the public eye. Authenticity helps you to have confidence in who you are so you can perform with integrity in your own personal style. Hmmm, so this lipstick thing - if that’s not my authentic self, perhaps I can ditch it at last? And maybe I needn’t worry too much about being ultra smart provided I can be smart enough on occasions to be let into the Reform Club. And the fact that I sometimes spend all day in my pyjamas doesn’t have to be my dirty little secret…
Four Questions
Next was Jane Atkinson, image consultant, whose clients included the late Princess Diana. She was elegant and charming and it was intriguing to see her with the third speaker, Stuart Higgins who used to be the editor of The Sun, the tabloid that is known for its scandal hunting of celebrities, notably Princess Diana - whom it was Jane’s role to protect, of course. They were both amusing and witty about their professional enmity, Jane saying that she liked him better now that he was no longer at The Sun.
Given her experiences of the media from that unique perspective, Jane advised anyone looking to raise their public profile in the media to ask themselves four key questions. (i) Why do you want a higher profile? (ii) Who are you trying to reach? (iii) Are you prepared to face the bad with the good? (Once you’re in the public eye, there’s no going back!) And if the answer is yes, to all the above (iv) What is your message? Let’s see…. For me (i) I want my writing to have a higher profile so I can have a greater opportunity to communicate with people (ii) I’m trying to reach people who are interested in books and writing and who share my interest and curiosity in cross-cultural lives (iii) This is a tough one. I’ve had my share of bad reviews, like any writer, and it was a painful shock at first. Now, I take the view that everyone has their own opinion and their own preferences and I can’t expect everyone to agree with what I say or like what I say. But it can still sting, what can I say? (iv) And my message? It has to be: Hey, isn’t life interesting? Isn’t every single person’s life interesting and worth something?
Jane’s final word was a warning. Be careful - the media is difficult to work with and it’s not going to be what you think it’s going to be.
Papparazzi
Stuart Higgins, media consultant (ex-editor of The Sun) also peppered his advice with words of warning. And coming from him, I think you have to heed that warning. The media is mostly run by chauvinistic, ageing men, he said. Sport, sex and scandal sell papers. Women are not treated well. (But then, as one CWN member pointed out in the Q&A, neither is anyone else in the public eye!) Once you step into the public arena, you are public property and fair game. So, sometimes, it’s worth knowing when to shut up. Princess Diana was a master at handling the media while Camilla preserves a mystique by not engaging with the media - both successful strategies reflecting each woman’s different styles and personalities. On a hopeful note, he did say that the media does like to report on achievement stories, offbeat stories, stories that capture the imagination so there is opportunity for a good story to get out there.
I have to say his stories made me laugh but also made me worried. I started to have flashes of being hounded by paparrazzi taking photos of me in a bikini in a compromising situation on a yacht off the coast of Barbados, of coming out of nightclubs and being caught vomittig copiously onto the pavement. And then of course I snapped out of it and thanked my lucky stars that I had chosen to be a dull, quiet writer instead of a rock star, princess or football player.
Google yourself
Finally, Neville Hobson, new media guru sketched out the new frontier that is the blogosphere. From a show of hands, it looked like only a very small percentage of us blogged though a larger group listened to podcasts and read blogs. If you are reading this, then you are probably comfortable with the world of blogs and aware of the growing power of bloggers. For example, in the news today, I read that a blog campaign to remove Starbucks from the Forbidden City in China drew so many supporters that the palace museum is likely to take some action to encourage Starbucks to move outside the walls of the World Heritage site. This illustrates nicely the point that Neville was making that you - or your business - may already have a profile on the internet that you cannot control - like Starbucks in this instance - and it is worth finding out what it is (google yourself!) and considering carefully how you respond to it. Surveys show shifts in trust away from government, corporations and the “suits” to “people like us”. Thirtysomethings and younger folk receive news, information and entertainment on their mobile phones and on the internet. Many people look to peer opinions and recommendations online rather than to traditional sources of authority. Having an internet profile that you control eg through your website or blog taps into this audience. A blog with your authentic voice can build trust over time. But it does take commitment and an ease with writing online content and may not be everyone. Whether you blog or not, it is important to be aware of and to engage appropriately with net content about you.
In the lifetime of Fusion View over this last year, I have been aware that blogging has really taken off in a huge way in Malaysia and Asia - even among those who are not necessarily computer geeks or college students. Housewives, grannies, professional people and those who are over thirty all thrive online. Whereas in the UK, I get the sense that it still tends to be twentysomethings and computery types while the other groups are still taking their time to catch up. I wonder why that is. Anyone have any thoughts? For me, I love connecting with a fascinating range of people from all over the world through my blog and I’m enjoying writing more than when I sit down in a room all alone with my novel!
The New Me
So the evening helped me think about what my objectives are in engaging with the media, traditional and new: which is that I love being part of an interesting cross-cultural community, sharing ideas and writings. And what makes up my authentic self that I am sharing with you now: which means I will throw out the lipstick….
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For photos from the event, see my flickr account - click here